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SWEET INSIGHTS
Vacation Mode: How Travel, Treats & Point-of-Sale Innovation Shape Summer Candy Sales
When vacation season hits, everything changes—including the way we snack. At Bison Brands, we’ve been tracking how consumer behavior shifts in vacation mode. It’s not...
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Are Gummies the New Chocolate? Why the Category Is Outpacing Traditional Sweets
As candy shelves get more colorful (and chewier), one trend is clear: gummies are stealing the spotlight. No longer seen as niche or novelty, they’ve...
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Tech, Taste & Timeless Joy: What Innovation Really Looks Like at Sweets & Snacks Expo 2025
Last week I had the chance to walk the show floor of the Sweets & Snacks Expo, one of the most important global trade events...
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How Social Media (and Celebrities) Are Changing the Way We Buy Candy
Traditionally, candy brands relied on TV ads and supermarket displays to attract consumers. Today, a trending TikTok challenge or a YouTuber’s endorsement can send sales...
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Easter Candy Trends & The AI Revolution in Seasonal Confectionery
Easter is a pivotal season for the confectionery industry, with cultural nuances shaping consumer preferences across different regions. But beyond tradition, AI is transforming how...
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