Bison Brands

A Multicultural Team.
A shared passion.

With team members from +9 countries and decades of combined experience in FMCG, retail, and logistics, Bison Brands unites global perspectives with a shared mission: making American confectionery a category leader across Europe.

We operate with speed, creativity, and excellence — just like the brands we represent.

Bringing Bold American Brands to International Shelves

Bison Brands

At Bison Brands, we connect top U.S. confectionery and snack brands with Europe’s leading retailers. From supermarkets and convenience stores to specialty chains, we ensure the right products reach the right shelves.

With expertise in market strategy, compliance, logistics, and branding, we simplify the process—so our partners and retailers can focus on growth. Competitive pricing, flexible solutions, and a dedicated team make us the trusted choice.

Bison Brands

Global Strategy,
Local Execution

Bison Brands operates internationally from its HQ in Valencia, Spain. Also, a dedicated service center in North America supports U.S.-based manufacturers and streamlines our logistic operation. With our strategically located warehouses, we ensure efficient and reliable delivery of top American brands to our customers in Europe.

Bison Brands

HEAD OFFICE

Bison Brands

AMERICAS

Bison Brands

US CONSOLIDATION
WAREHOUSES

Bison Brands

EU WAREHOUSES

What sets us apart?

Our passion for excellence, smart execution, and hands-on service sets us apart in the world of international brand distribution.

Bison Brands

What we offer our brand partners

  • Brand development
  • Multi-channel reach
  • Key EU country focus (SP, DE, NL, PL)
  • EU regulatory + compliance check
  • Localization + stickering
  • A&P implementation
  • Demand Planning excellence
  • Scale logistic costs (factory to shelf)
Bison Brands

What we offer our customers

  • Consolidation across manufacturers/brands
  • International pricing
  • Labelling service
  • Payment terms + Credit
  • Low MOQ
  • Single location pick up
  • Knowledgeable staff
Bison Brands

Our Mission

To deliver the excitement of iconic American confectionery to consumers across Europe— building cultural connection, category growth, and unforgettable retail moments.

Our Vision

To be the #1 bridge between American confectionery and European shelves— offering a world where every bite sparks joy, nostalgia, and discovery.

Our Principles

Bison Brands

Integrity

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Customer
Centered

Bison Brands

Prioritize And
Focus

Bison Brands

Think Big

Bison Brands

Adapt, Simplify
And Scale

Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.

Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.

Our Star Team

Bison Brands

Gerardo Flores Managing Partner

Bison Brands

Pedro Rosas Sales Manager

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Carolina Fasolo Marketing Manager

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Gonzalo Hantke Key Account Specialist

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Ana Martinez Key Account Specialist

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Flavia Santone Key Account Specialist

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Luis Palau Key Account Specialist / E-commerce

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Pablo Arteaga Category Lead

Bison Brands

Andrea Reyna Marketing / Social Media Specialist

Bison Brands

Pilar Luzzini Trade Marketing Analyst

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Florencia Magnasco Digital Marketing Analyst

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Snezana Laurena Sales Operations

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Yamile Gonzalez Sales Operations

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Ieva Iraida Sales Operation Specialist

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Magalli Rivera Finance Analyst

Bison Brands

Diego Garay Finance Specialist

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Francisco Bracamontes Finance Manager

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Vanessa Hernández Customer Service Specialist

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Viridiana Cadena Treasury Analyst

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Jimena Villa Operations Lead

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Eduardo Ling Operations Analyst

Testimonials

“Working with Bison Brands has allowed us to introduce popular, compliant American products into mainstream retail with confidence. Their team is fast, responsive, and communicates clearly. We value the relevance of their portfolio—featuring well-known items that resonate with our market. Over time, our cooperation has remained smooth and consistent, making Bison Brands a reliable and valuable partner for our business.”

Selmer Smit
Head of Purchase, Engel Foreign

“Bison Brands has been an invaluable partner in helping us successfully enter diverse European markets. Their team is consistently professional, responsive, and a pleasure to work with—whether in logistics, management, or at in-person trade shows. We especially value their ability to bring unique American brands to Europe, aligning perfectly with our mission to introduce U.S. novelties. Over time, our collaboration has grown stronger, built on trust, shared goals, and a genuine commitment that goes beyond business.”

Jan Uhlík
Head of Purchasing and Logistics, The Candy Store

“Working with Bison Brands has been instrumental to help us expand in Europe. Their deep understanding of both strategic positioning and cross-cultural dynamics has made our expansion feel less like a leap and more like a guided evolution. They combine bold creativity with commercial effectiveness, delivering not just ideas but practical results. For any company looking to expand beyond borders while staying true to their brand essence, Bison Brands is an invaluable partner.”

Edgar Fernandes
Managing Director, International Branded Sales, Blue Diamond Growers

“Bison Brands has been a key partner in opening the EU market for us. They moved quickly to identify distribution opportunities, ensured product compliance, and even suggested improvements to support our long-term growth in the region. Their team is collaborative, knowledgeable, and a pleasure to work with—bringing strategic insight and making execution seamless. Although our partnership began recently, Bison Brands has already proven their value, and we look forward to continuing our collaboration for years to come.”

Brian Heiser
Sales Manager, Velondi Brands, Inc

“Bison Brands is a valued international partner who consistently demonstrates dedication, integrity, and an unwavering commitment to our brand. Their deep understanding of their markets has been an essential part of our global success.”

Lindsay Karlin
VP Marketing & Product Development, Impact Confections, Inc.

"Our collaboration with Bison Brands is built on trust, professionalism, and shared values. Their responsiveness, flexibility, and proactive mindset have been key in helping us introduce high-potential American products like Nerds to the Polish market. The team’s openness and strong support have already led to notable successes—such as our partnership with Zabka—and we’re confident there’s much more to achieve together."

Sylwia Dawidowicz
Buyer, Merkury S.A.

"Our cooperation with Bison Brands has helped us meet the growing demand for imported candy, especially from younger customers seeking true experiences beyond traditional sweets. Bison Brands has been, and continues to be, a reliable partner—with clear communication, consistent availability, and dependable logistics. It’s a smooth collaboration that makes us feel valued and supported as we grow."

Jürgen Lampe
Purchaser at Ameel Candy World

“We truly value Bison Brands’ portfolio—it’s made up of highly sought-after names like Nerds and Warheads, with strong reputations both in the U.S. and internationally. Thanks to Bison’s consistent supply and reliability, we’re able to keep these imported products in stock continuously—something that’s often difficult in this category. That level of stability has played a key role in helping us build a strong, competitive position in our market.”

Mihaly Dudinszky
CEO & Founder, Beststuff
Bison Brands

Let’s Connect!

Whether you're a European retailer, a local e-commerce entrepreneur, a buyer at a major chain, or a U.S. brand looking to expand — we're here to bring iconic American products to shelves across Europe.