A Multicultural Team.
A shared passion.
With team members from 9+ countries and decades of combined experience in FMCG, retail, and logistics, Bison Brands brings together global expertise and local market knowledge to connect brands, retailers, and consumers across Europe.
We operate with speed, creativity, and excellence — just like the brands we represent.
Bringing Bold Brands to International Shelves

At Bison Brands, we connect leading confectionery and snack brands with Europe’s retailers. From supermarkets and convenience stores to specialty chains, we ensure the right products reach the right shelves.
With expertise in market strategy, compliance, logistics, and branding, we simplify the process—so our partners and retailers can focus on growth. Competitive pricing, flexible solutions, and a dedicated team make us the trusted choice.

Global Strategy,
Local Execution
Bison Brands operates internationally from its HQ in Valencia, Spain. Also, a dedicated service center in North America supports U.S.-based manufacturers and streamlines our logistic operation. With our strategically located warehouses, we ensure efficient and reliable delivery of top brands to our customers in Europe.
HEAD OFFICE
AMERICAS
US CONSOLIDATION
WAREHOUSES
EU WAREHOUSES
What sets us apart?
Our passion for excellence, smart execution, and hands-on service sets us apart in the world of international brand distribution.
What we offer our brand partners
- Brand development
- Multi-channel reach
- Key EU country focus (SP, DE, NL, PL)
- EU regulatory + compliance check
- Localization + stickering
- A&P implementation
- Demand Planning excellence
- Scale logistic costs (factory to shelf)
What we offer our customers
- Consolidation across manufacturers/brands
- International pricing
- Labelling service
- Payment terms + Credit
- Low MOQ
- Single location pick up
- Knowledgeable staff
Our Mission
To deliver the excitement of iconic confectionery and snack brands to consumers across Europe—building cultural connections, category growth, and unforgettable retail moments.
Our Vision
To be the #1 bridge between leading confectionery brands and European shelves—offering a world where every bite sparks joy, nostalgia, and discovery.
Our Principles
Integrity
Customer
Centered
Prioritize And
Focus
Think Big
Adapt, Simplify
And Scale
Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.
Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.
Testimonials
Let’s Connect!
Whether you're a retailer seeking category growth, a distributor building your portfolio, or a brand looking to expand internationally — we're here to connect opportunities, unlock new markets, and bring globally loved brands closer to consumers.