A Multicultural Team.
A shared passion.
With team members from +9 countries and decades of combined experience in FMCG, retail, and logistics, Bison Brands unites global perspectives with a shared mission: making American confectionery a category leader across Europe.
We operate with speed, creativity, and excellence — just like the brands we represent.
Bringing Bold American Brands to International Shelves

At Bison Brands, we connect top U.S. confectionery and snack brands with Europe’s leading retailers. From supermarkets and convenience stores to specialty chains, we ensure the right products reach the right shelves.
With expertise in market strategy, compliance, logistics, and branding, we simplify the process—so our partners and retailers can focus on growth. Competitive pricing, flexible solutions, and a dedicated team make us the trusted choice.

Global Strategy,
Local Execution
Bison Brands operates internationally from its HQ in Valencia, Spain. Also, a dedicated service center in North America supports U.S.-based manufacturers and streamlines our logistic operation. With our strategically located warehouses, we ensure efficient and reliable delivery of top American brands to our customers in Europe.
HEAD OFFICE
AMERICAS
US CONSOLIDATION
WAREHOUSES
EU WAREHOUSES
What sets us apart?
Our passion for excellence, smart execution, and hands-on service sets us apart in the world of international brand distribution.
What we offer our brand partners
- Brand development
- Multi-channel reach
- Key EU country focus (SP, DE, NL, PL)
- EU regulatory + compliance check
- Localization + stickering
- A&P implementation
- Demand Planning excellence
- Scale logistic costs (factory to shelf)
What we offer our customers
- Consolidation across manufacturers/brands
- International pricing
- Labelling service
- Payment terms + Credit
- Low MOQ
- Single location pick up
- Knowledgeable staff
Our Mission
To deliver the excitement of iconic American confectionery to consumers across Europe— building cultural connection, category growth, and unforgettable retail moments.
Our Vision
To be the #1 bridge between American confectionery and European shelves— offering a world where every bite sparks joy, nostalgia, and discovery.
Our Principles
Integrity
Customer
Centered
Prioritize And
Focus
Think Big
Adapt, Simplify
And Scale
Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.
Guiding everything we do and reflecting our commitment to excellence in every aspect of our business.
Our Star Team
Gerardo Flores Managing Partner
Pedro Rosas Sales Manager
Carolina Fasolo Marketing Manager
Gonzalo Hantke Key Account Specialist
Ana Martinez Key Account Specialist
Flavia Santone Key Account Specialist
Luis Palau Key Account Specialist / E-commerce
Pablo Arteaga Category Lead
Andrea Reyna Marketing / Social Media Specialist
Pilar Luzzini Trade Marketing Analyst
Florencia Magnasco Digital Marketing Analyst
Snezana Laurena Sales Operations
Yamile Gonzalez Sales Operations
Ieva Iraida Sales Operation Specialist
Magalli Rivera Finance Analyst
Diego Garay Finance Specialist
Francisco Bracamontes Finance Manager
Vanessa Hernández Customer Service Specialist
Viridiana Cadena Treasury Analyst
Jimena Villa Operations Lead
Eduardo Ling Operations Analyst
Testimonials
Let’s Connect!
Whether you're a European retailer, a local e-commerce entrepreneur, a buyer at a major chain, or a U.S. brand looking to expand — we're here to bring iconic American products to shelves across Europe.